Saturday, June 15, 2013

Break Even Calculator

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I always tell people, it’s just as important to control your costs in Neobux, as it is to worry about your click average from rented referrals, maybe even more so. Of course some people don’t believe me ;) . The truth is, the lower your break even point on rented referrals, the higher your profit will be.
Many people get frustrated with low click rate averages, and do not see decent returns, because they don’t take advantage of the AutoRenew discounts offered by Neobux.
That’s in part why I wanted to put together this Neobux break even calculator for rented referrals. At the touch of a button, you can see what your break even click average would be if you were to use the 90 day AutoRenew instead of AutoPay, or combine AutoPay with 150 day AutoRenew. In short, you can very easily compare any different strategy you want, and the spreadsheet will pop out your break even point.
I thought it would be interesting also to see what the break even points would be, based on all the different levels of memberships within Neobux – so factored that in. Whatever AutoPay or AutoRenew setting you input, you’ll see break even points for every different type of membership within Neobux. Here’s a screenshot:
free neobux break even calculator
There’s only 4 cells to fill in, and 3 of them are obvious. The only tricky one is the “Percentage of RRs that click”. We need this for AutoPay calculations. Don’t worry, it’s easy to find out. Login into your Neobux dashboard and navigate to the referral statistics screen. Find the AutoPay value chart and pull the previous days total cost by rolling your mouse over the point:
rented referral break even calculator
Note: We pull the previous days, because obviously today’s results are not finalized yet. It’s really just to get you a good average of your % of RRs that click. You can also play with this figure to see what happenes to your break even point if more or less people click.
Now find your corresponding AutoPay value per referral based on your membership:
Referral CostsMonthlyAutoPay
0 -> 250$0.2000$0.0057
251 -> 500$0.2100$0.0060
501 -> 750$0.2200$0.0062
751 -> 1000$0.2300$0.0065
1001 -> 1250$0.2400$0.0068
1251 -> 1500$0.2500$0.0071
1501 -> 1750$0.2600$0.0074
more than 1750$0.2700$0.0077
Let’s say my AutoPay cost per referral is $0.0060 because I have 260 rented referrals. We can figure out how many referrals clicked using the simple calculation $0.54 (AutoPay value)/$0.0060 (AutoPay cost per referral) = 90. So out of 260 referrals, 90 clicked at least one ad, so my percentage of RRs that clicked would be 90/260, or around 35%.
Here’s the Neobux break even calculator:
Neobux Rented Referral Break Even Calculator
Note, it’s a pretty large file, almost 1MB. It’s so large because I have all the raw data for rented referrals 1 through 10,000! The spreadsheet won’t work for numbers greater than 10,000.
As always, this is completely free for your use. It is not for resale but can be freely distributed to anyone you like, providing you keep my links in the spreadsheet. Please provide any feedback or comments below!